The CESAMNIC Of Real Estate Representation

What goes into being a meaningful, effective, quality, real estate representative? Shouldn’t one’s representation, focus on a combination of incredible, top – rate service, based on providing the highest caliber, approaches, etc, maintaining fiduciary responsibilities, combined with the wisest counsel, etc? I refer to this as the CESAMNIC of real estate representation, and this article will attempt to briefly discuss, and examine, using the mnemonic approach, what this requires, and why it should be a requirement of any agent, a homeowner chooses, to represent his home.

1. Compare; competitive: A homeowner needs objective, accurate, relevant information/ data, in order to be ready, for the often – challenging, process and period, of marketing and selling a house! An agent must know and understand the local market, so he might, best, be able to compare, this property, to others, on the market. A professionally prepared, relevant, Competitive Market Analysis, based on similar houses, is essential, to pricing a house, at the right price, from the start!

2. Evaluate: Homeowners need agents, who will objectively, evaluate their homes, and make reasonable, realistic recommendations, based on knowledge and understanding of the process! What are the strengths, as well as, the weaknesses, of a particular house, and how might one accentuate the positives, while minimizing potential negatives?

3. Strategy; system: Agents must share their strategy, with their client, so they can, most effectively, proceed, on the same page, and approach the process, with relevant teamwork! What differentiates one agent’s system, from others, and how might it benefit his clients?

4. Approach: Fully discuss how you will approach, selling a house, and what might differentiate, one approach, from others! How you approach, the process, from the onset, often, differentiates, between meaningful quality, and the rest of the pack?

5. Marketing: What are the essential components of the proposed marketing plan, and system, and who will you determine, to be, your niche market? What media, resources, networking, etc, will provide, potentially, the best, most desirable results?

6. Negotiating: All agents are not created equal, especially when it comes to, their negotiating skills, focus and abilities. Only when an agent uses all the nuances, to create a workable, win – win, negotiations, will his client be best served and represented!

7. Ideas; integrity: Before one chooses, the right individual, to represent him, he should take the time, to interview, and share some ideas, to see, who might be, on the same page, etc! It is essential for one’s representative to maintain absolute integrity, etc!

8. Close: Understand, the process can’t come to the most desirable conclusion, until/ unless, the agent, knows how to close the deal, and bring it ahead, to the final stages!

The CESAMNIC of representative should become the focus, and start, of meaningful representation. Every quality agent will abide by these!